STRATEGIES FOR DEVELOPING MICRO, SMALL AND MEDIUM ENTERPRISES IN IMPROVING THE FAMILY ECONOMY FROM SHARIA ECONOMIC PERSPECTIVE (STUDY ON BRIDAL MAKEUP ARTISTS IN PAMMANA DISTRICT, WAJO DISTRICT)

Abstract

This research is concerned with strategies for developing the bridal make-up artist business in Pammana sub-district, the background to this research is seeing that currently the bridal make-up business is in great demand by the public, there are many bridal make-up artist entrepreneurs in Pammana sub-district, both effeminate and female. creates conditions for business competition. Therefore, entrepreneurs need to carry out business development strategies to maintain the existence of a business and anticipate business competition. Thus, the author is interested in finding out what the actual strategy for developing a bridal make-up artist business in Pammana sub-district is to improve the family economy, and how sharia economic law views strategy. business development. The method used by the author in this research is qualitative (field), and data collection techniques, using observation, interviews and documentation. In this case the author uses interviews and then draws conclusions from the results of the analysis. The data analysis technique used is descrip-tive qualitative. Based on the research results, the strategy for developing the bridal make-up artist business in Pammana District to improve the family econ-omy is by borrowing capital, improving or paying attention to the quality of products or make-up tools, setting prices, promotions, increasing hu-man resources, and improving service quality. . The review of Sharia Economic law on the strategy for developing bridal make-up artists in Pammana District is generally in accordance with Islamic principles, however the entrepreneur's strategy in borrowing capital is still not in accordance with Islamic principles, because interest-bearing loans con-tain elements of usury.