THE INFLUENCE OF SHARIA LAW ON CONSUMER TRUST IN ONLINE SHOPPING AT SHOPEE
PENGARUH HUKUM SYARIAH TERHADAP KEPERCAYAAN KONSUMEN DALAM JUAL BELI ONLINE DI SHOPEE
Keywords:
Sharia law, consumer trust, e-commerce, ShopeeAbstract
This study examines the influence of Sharia law principles on consumer trust in online transactions conducted through the Shopee e-commerce platform. Using a mixed-methods approach, the research investigates how Islamic legal frameworks affect purchasing decisions, consumer confi-dence, and transaction satisfaction among Muslim consumers. Data was collected through surveys and in-depth interviews with 250 Shopee users across various regions in Indonesia. Results indicate that Sharia-compliant practices significantly enhance consumer trust, with halal certification, transparent pricing policies, and ethical business conduct emerging as key trust factors. The study contributes to understanding the intersection of religious values and digital commerce, offering practical implications for e-commerce platforms seeking to build trust in Muslim-majority markets.
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