APPLICATION OF SHARIA BUSINESS ETHICS IN HALAL STARTUPS IN INDONESIA
PENERAPAN ETIKA BISNIS SYARIAH PADA PERUSAHAAN STARTUP HALAL DI INDONESIA
Keywords:
Sharia business ethics, halal startups, Islamic economy, maqashid sharia, halal ecosystemAbstract
This research aims to analyze the application of Sharia business ethics in halal startups in Indonesia. Using a qualitative approach through case studies of five prominent halal startups in Indonesia, this research ex-plores how Sharia business ethics principles are implemented in company operations, business strategies, stakeholder relationships, and human resource management. Data was collected through in-depth interviews, observations, and analysis of company documents. The results show that halal startups in Indonesia apply Sharia business ethics through four main dimensions: compliance with halal-haram principles in products and ser-vices, transparency in financial transactions, fairness in stakeholder rela-tionships, and corporate social responsibility aligned with maqashid sharia. Although there are variations in implementation levels, halal startups gen-erally demonstrate commitment to Sharia business ethics as an integral part of corporate identity. This research recommends developing a more comprehensive regulatory framework, enhancing Sharia business ethics literacy among startup actors, and strengthening the supporting ecosys-tem to reinforce the application of Sharia business ethics in Indonesia's halal startup sector.
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