THE MANIFESTATION OF ADAB VALUES IN RHETORIC: AN ETHNOGRAPHIC COMMUNICATION ANALYSIS OF ISLAMIC THOUGHT INFLUENCE ON STUDENT SPEECH PATTERNS AT AS'ADIYAH ISLAMIC UNIVERSITY SENGKANG
MANIFESTASI NILAI-NILAI ADAB DALAM RETORIKA: ANALISIS ETNOGRAFI KOMUNIKASI TENTANG PENGARUH PEMIKIRAN ISLAM TERHADAP POLA TUTUR MAHASISWA UNIVERSITAS ISLAM AS'ADIYAH SENGKANG
Keywords:
ethnography of communication, Islamic adab, rhetoric, communicative competence, communicative identityAbstract
This research examines the manifestation of adab (Islamic ethical) values in the rhetoric of students at As'adiyah Islamic University Sengkang through ethnographic communication analysis. The research aims to iden-tify how Islamic thought influences student speech patterns in academic and social contexts. Using a qualitative approach with ethnographic com-munication methods, this research involved participant observation, in-depth interviews, and documentation analysis over six months. The results show that Islamic adab values such as politeness (ta'dzim), humility (ta-wadhu), and wise word choice (hikmah) are significantly reflected in stu-dent rhetoric. These Islamic value-influenced communication patterns form a distinctive communicative identity, combining Bugis local wisdom with Islamic principles. This research reveals that Islamic-based educational institutions play an important role in shaping communicative competence that prioritizes adab values, thus having implications for the development of communication-based character education in Islamic higher education institutions.
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