ASSESSMENT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON BUSINESS SUSTAINABILITY: A CASE STUDY OF STEP SMART FOOTWEAR CAMEROON
Keywords:
Supply Chain Management, Business Sustainability, Footwear Industry, Supplier Relationship ManagementAbstract
This quantitative study aims to assess the impact of supply chain man-agement practices on business sustainability at Step Smart Footwear Cameroon. The research examines four dimensions of supply chain man-agement: supplier relationship management, inventory management, de-mand management, and logistics integration, and their influence on eco-nomic, environmental, and social sustainability. Data were collected from 120 respondents, including managers, suppliers, and key stakeholders, using structured questionnaires and analyzed through structural equation modeling (SEM). The findings reveal a significant positive relationship be-tween integrated supply chain management practices and business sus-tainability (R² = 0.685, p < 0.05). Supplier relationship management emerged as the strongest predictor of sustainability performance (β = 0.589), followed by logistics integration (β = 0.475). This study contributes to understanding the role of effective supply chain management in achiev-ing sustainable business operations within the African footwear retail con-text.
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